Dole was the first to launch ‘fruit in a pot’ products in the 1990’s.
Dole Packaged Foods Europe has the ambition to serve the European consumers and trade in a more effective way, by constantly striving to find new means to increase fruit consumption in an enjoyable and convenient way..
We will strive to achieve this through our commitment to innovation – in produce, production, packaging, variety and distribution – with our constant dedication to quality.
We want to bring our consumers the taste, goodness and pleasure of real fruit in fun and convenient ways that match their lifestyles today. Capitalising on the growing awareness and reputation of the DOLE brand name, we support our high-volume Packaged Foods products with media advertising and other marketing activities, using the slogan;
... "Fruit, the way you like it."